MatchFast - Identity Resolution
Match and assign a key to all records that can be attributed to a person across multiple names, addresses, emails, social media ids etc.
CleanAddressData - Address Resolution
Match and assign a clean address and key to all records that can be attributed to an Address across multiple records. You can also optionally append coordinates for use in analytics and map visualisations.
Why MatchFast™?
MatchFast™ is a high speed, scalable and flexible software solution which matches and assigns keys to your customer data. Either in real-time or within a few minutes it identifies duplicates of individuals and enables you to join data from multiple sources into powerful, actionable information. It solves the matching challenge organisations usually struggle with when building a comprehensive and coordinated record of their customers.
Why match data?
Sorting through and analysing customer data can be precarious. Across and within products, systems and channel interactions, a person can have many records with slightly varying details. This includes problems of duplicates, typos, varying emails, nicknames, different addresses, etc. These errors are often unavoidable during data collection and can lead to common marketing and GDPR issues.
Linking customer records has always improved Customer Management and marketing strategies through actionable insight; however, now matching data has an additional focus due to GDPR Articles 17 (Right to Erasure) and 20 (Right to Data Portability). According to these articles, if a subject exercises their right, a company needs to be able to provide or locate all the data you hold on them. This can be extremely difficult without matched person-level data. Fortunately, these data issues are something that your organisation can mitigate – with MatchFast™.
MatchFast™ is a new breed of Identity Resolution matching technology for person/customer level data, which enables our clients to spend less time matching and keying customer data, and more time analysing and executing strategies that deliver benefits.
Link all records for an individual with MatchFast™
If any of these strike a chord, why not contact us;
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Speed to market is critical
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Both batch and real-time matching are required
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Customers and Prospects are online and offline
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You want a Single Customer View
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You want to QA an existing Single Customer View and/or matched data
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You want a persistent key for a person, whether customer, prospect or household
Often up and running within hours, MatchFast is incorporated into a solution or work stream using the latest secure and fully encrypted integration methods.
There is a license variant for all budgets so please contact us for more details.
Why CleanAddressData?
CleanAddressData is a new fast, scalable and cost effective software solution which matches, enriches and assigns keys to your address data. Within a few minutes it matches all your address data to PAF standardised data, appends an address level key and optionally the x, y, coordinates of that address. This improves analytics,segmentation, reporting and services where this data is used.
Like all our software, CleanAddressData is architected for the cloud and leverages the scalability and efficiencies of computing on demand. You can also be secure in that we also use the cloud providers (usually Microsoft Azure) secure methods for data transfer which may already have been approved by your data security officer.
So whether hundreds, thousands or millions of records and whether a one-off, regular run or fully integrated part of your solution, the enterprise class results will be better, faster and cheaper than you are probably expecting. If you would like to discuss in more detail, please contact us.